We are RUFFY
We believe a pet is more than just a “pet.” It’s part of your life, your style, your everyday routines and chaotic mornings. And that’s why their gear should match your values and your vibe.
We’ve filtered out everything less cool and less durable, and selected only products that look good, feel good, and stand up to real life. In other words: high-quality, stylish, and planet-friendly products for dogs and cats.
Welcome to the cool side of pet life.
Curated product selection
Ruffy’s assortment is a carefully filtered collection of pet products where stylish design, quality materials, and everyday practicality meet. With Ruffy, you skip the endless scrolling—because we make the hard choices for you, so shopping stays easy, inspiring, and just the right amount of addictive.
Premium brands
We select premium brands for Ruffy’s lineup—ones that deliver style, durability, and practicality.
We constantly seek creators whose production processes are responsible and whose products stand the test of time and attention. Every brand at Ruffy is here for a reason: their products bring a touch of luxury to your everyday life.
More sustainable choices
We focus on long-lasting products, as well as more responsible materials and manufacturing processes.
Still have questions?
If something’s on your mind, don’t hesitate. Check out our FAQ page, where you’ll find answers to the most common questions without the hassle — or get in touch with us.